Kiddylicious began in a dining room in Ealing, West London, in 2009, and is now a global, award-winning, tasty snacks and meals brand for babies, toddlers and pre-schoolers. It is sold in every major UK supermarket and worldwide in over 27 countries with two Kiddylicious snacks now being enjoyed every second around the world. Kiddylicious is now the fastest growing brand in the baby food market. When Kiddylicious was launched, we knew that feeding great tasting food to babies was the key to developing a positive attitude to food in later life but also understood the vital role that snacks play in a child’s early development. We are passionate in our vision that great tasting and nutritious food is the key to developing and educating young palates and that by giving a wide variety of tastes and textures from a young age, children can develop a positive attitude to food for life. With innovation at its core the Kiddylicious range has grown every year, bringing something new to the baby and toddler snacking fixture with each and every product launch; and we’re proud to say that Kiddylicious is now the 2nd biggest brand in the UK baby and toddler snacking market. In August 2018, Kiddylicious was acquired by Lotus Bakeries.