Spinach King was established in 2011 by Lufefe Nomjana , from the RAA UCT graduate school of business
The aim of the company is to promote the consumption of spinach by producing innovative spinach products. Spinach contains all six major classes of nutrients and it is one of the most highly affordable vegetables in the world. Spinach King wants to make this nutritious product more easily accessible.
“My neighbour agreed that I could use her oven during the evening if I was out of the kitchen by early morning. I only had R40 capital, so I started by baking three loaves of bread per night and going around the community during the day selling door-to-door. I used one loaf for sampling and sold the other two.”