When you plant a tree, you commit to a long term vision of how beautiful that tree could be in decades to come. Sometimes even centuries. Starting Faith In Nature back in 1974 was a bit like that. It was a vision of what could be possible one day. A belief that the best companies could be ethical. That natural could be affordable. That doing right by the planet and its people was not only a choice, but our duty. Change doesn't always come quickly. But that's exactly why Faith matters so much.