We’re on a mission to lead a clean world revolution.
That might make us sound too big for our boots. But the fact is, we want to redefine what clean really, truly means. For ourselves, our homes, our communities, our world.
It’s what we’ve been obsessing over for the best part of 40 years, and it’s what keeps us fearless and foolish. Today, tomorrow, always.
We’re redefining clean for the 21st century. Clean products. Clean homes. Clean values. Leading by example and making sure we try to operate as transparently as a freshwater stream – without getting too holier-than-thou about it. All to inspire people to make their world that little bit cleaner.